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Love Latonia
Founder, Director
Love Latonia is a multi-talented and multifaceted two-spirit woman of trans experience, serving as the Executive Director of Awakening Love, a nonprofit organization dedicated to supporting the transgender and gender non-conforming community of Mississippi.
In 2016, Love began her career as an HIV Prevention Counselor/Tester with Brotherhood Inc., where she recognized the transformative power of her personal narrative. This experience ignited her passion for community service and solidified her commitment to enhancing the lives of transgender and gender non-conforming individuals. Since then, her accomplishments have continued to flourish, including roles as a Life Coach, Transformational Speaker, and Retention Specialist with Crescent Care. Additionally, she served as a Program Specialist for the CARE4WOMEN program at CARE4ME Services and graduated from Monica Roberts Freedom School’s “Owning Our Power” Black Leadership Cohort. Notably, she became the first trans woman nominated for the prestigious Cinderella Awards.
She/Her/Hers/Goddess
Based in Jackson, Love leads Awakening Love MS and its trans-led Drop-In Center. Her work brings together health education, workforce development, life skills, community connection, and practical support for transgender and gender-diverse Mississippians. Beyond her community work, she values time with chosen family, self-care, and performing as an illusionist.
Love believes that even in challenging times, leading with love can help make freedom and belonging possible.
